http://srd.pgasa.dp.ua:8080/xmlui/handle/123456789/11154 2026-04-11T02:14:26Z http://srd.pgasa.dp.ua:8080/xmlui/handle/123456789/11616 Название: Соціальна та інформаційна природа джерела Авторы: Прокоф'єва, Катерина Анатоліївна; Prokofieva, Kateryna Краткий осмотр (реферат): UK: Досліджуються деякі аспекти вчення про джерело — феномен культури, який має принципове значення для гуманітарного та суспільного знання. Ці знання допомагають людині, що вирішує власні, конкретні, життєві проблеми — політичні, економічні, професійні, національні, родинні — привернути до їх розв’язання досвід, накопичений людством. Джерелознавство, досліджуючи джерела, створені у часі та просторі, вивчає систему відносин: людина — твір — людина. Ця тріада відбиває загальнолюдський феномен: одна людина спілкується з іншою не безпосередньо, а опосередковано, за допомогою твору, створеного іншою людиною, що відображає її особу, її епоху, її соціальне середовище.; EN: Chronology is a complex historical disciplines studying the past. An important feature of scientific and historical knowledge is that it explores the past indirectly through its remnants. They serve as sources of information about the past life of society. In regard to historical science raises important theoretical and methodological problem, maybe the balance–springs resume objective, coherent picture of the past. In general, this problem is solved in the framework of the methodology of history. However, it is the central problem of the theory and methodology independent sources. The problem objective reconstruction of the past by sources very difficult. To understand it, you need to have a clear picture of the current basic elements and stages of the process of historical knowledge. Schematically it can be represented as a sequence of elements: Past source historian. In this sequence, there are two phases: past–source and source–historian. In the past the link source: source creates a social entity (person or group of people), function in society and over time becomes a source of knowledge about the past. In the source link historian, historian specific methodology examines the contents of the certificate, evaluates the reliability of his information and provides a historical building. At each stage of their difficulties. Together they form the problem of objective content source. The current source is a method of knowledge. It aims to increase knowledge and systematization of man (in its entirety and integrity) and society (the phenomenon of humanity in its temporal and spatial cohesion). Current Source considering one as a complex social phenomenon that reflects reality. 2014-06-01T00:00:00Z http://srd.pgasa.dp.ua:8080/xmlui/handle/123456789/11615 Название: Концептуальные основы архитектурного проектирования технопарков Авторы: Чернова, Наталья Витальевна; Chernova, Anastasiia; Войцицкий, Д. Д.; Voitsytskyi, D. Краткий осмотр (реферат): RU: Проанализирован зарубежный и отечественный опыт создания технопарков, появившихся в постиндустриальных странах в последние 25–30 лет. Разработана авторская концепция сущности и принципы универсальной модели технопарков с точки зрения архитектуры, адекватная для украинского общества.; EN: Object of research is foreign and native experience of creating technoparks that have emerged during the transition to the information society in the last 25–30 years and the differences of technoparks as a new model of innovative environment from other models of previous eras. The goals of research are the identification of the nature and development of conceptual architectural design technology parks, adequate for Ukraine. Problem situation.In the transition to the information society, the role of people engaged in the intellectual creative activity is increasing. Science, knowledge and education are the leading branches of production of the new society. The main and most valuable products are the innovations in various forms. For their appearance it is essential to create a special environment of their production, original garden incubator, which would generate multidisciplinary job (synergy), knowledge and elements of scientific production, with the synthesis functions, replacing each other. However, the models proposed and implemented in Ukraine and Russia represent the modernization of the old forms of innovative environment, they are modified new conditions, and not the actual technoparks. Technoparks are distinguished with compactness, applied nature of research, temporary teams, cluster locality, modularity, flexibility, openness and accessibility for everybody, environmental friendliness, availability of parks and exhibition and educational complexes, unique architectural design. Conclusion. 1. Technopark is a special type of innovation environment, "park", where socially significant new ideas and knowledge for the whole society are "grown", and its products are distributed freely and openly. Technoparks are an incentive fulfillment and development of the nation’s intellect. The creation of small and medium–sized (in scope and cost) organizations to develop competitive high–tech products in the form of industrial parks will help Ukraine to survive the crisis and compete in the global market. 2. "Fruits" of technology parks are the intellectual products in the form of IT, new technologies which are intended for use in management, production, education, social services and do not require a strong industrial base, huge material and human resources on the development stage. For a rapid distribution of technology parks in Ukraine support is needed from central and local government, academia, businesses and investors to develop the legal framework, PR — support. 3. Research of technoparks belongs rather to the application level of science, practical knowledge and technology, but has a broad basis for the introduction and spread. "Technopark" is a holistic system of open, organic synthesis of ties and relations of innovative research and society on the principles and foundations that were not previously used. 4. Technoparks work as independent innovation systems, while cooperating as partners with other types of innovative environments: universities, research institutes, NPK, TNK, NPP, international research centers and the International Funds and all comers. Industrial parks may represent a part of a larger creation as a structural unit, but in that case, they should maintain their autonomy and all the features of Technopark, otherwise they lose their essence. 5. Architectural design of Technopark is intended to reflect by the means of expression the concept and the role of technology parks in the innovative development of society and embody its distinctive features. Architectural image of Technopark should be memorable and holistic. With all the diversity of technology parks, there are two basic universal features of architectural models: uniqueness and dynamism. 6. Each industrial park is a unique architectural complex system of internal and external relations (modules) using the conditions of given territory, region and contributing to its further development. Technopark is autonomous self–functioning, open, flexible and mobile system that responds promptly to requests from business, education, government and society, which in turn determines the architectural design principles and development of industrial parks. 2014-06-01T00:00:00Z http://srd.pgasa.dp.ua:8080/xmlui/handle/123456789/11614 Название: Интернет–маркетинг как инструмент развития современного предприятия Авторы: Шапа, Надежда Николаевна; Shapa, Nadiia; Лобань, А. А.; Loban, A. Краткий осмотр (реферат): RU: Рассмотрены возможности применения технологий Интернет–маркетинга (далее ИМ) в деятельности современных украинских предприятий. Проанализированы составные части этой работы и их возможности для развития современных украинских предприятий. Для удобства восприятия информации материал лассифицирован и дополнен практическими примерами использования современных технологий. Также в статье рассмотрены тенденции развития Интернет–маркетнга и продемонстрированы наиболее эффективные примеры использования его возможностей.; EN: Urgency of the problem. Companies are increasingly using modern technology in their management activities. These technologies are largely relates internet. The Internet is evolving, and every year there are more users, their activity increases. The Internet has become a part of the life of society as a whole, because in the right hands turns into an effective tool for marketing activities. This tool to control, and using it to expand the boundaries of the enterprise. Moreover, given the fact that the global use of the Internet in today's world and business, the issue of using internet marketing (IM) is no longer just a factor of competitive advantage, but also the survival of the enterprise as a whole. Analysis of publications. The use of internet marketing activities of modern enterprises devoted to scientific work of scholars such as: I. Ashmanov, Basov, F. Virin, A. Ivanov, Alan Cooper, Jerry Ledford, Mary Tyler, V. Kholmogorov et al. However, some issues associated with the influence of specific tools for the development of MI activity of the enterprises studied is not sufficient and requires a more in–depth consideration. The purpose of the article — to characterize and classify the constituent elements of the marketing activities carried out with the help of Internet technologies and their potential for the development of modern Ukrainian enterprises. Conclusions. In this article were reviewed and classified the main components of online marketing: market research, creation and use of the site; use to disseminate advertising information social networking and viral marketing; an overview of the existing IT–technologies in the field of marketing, they offer the most profitable opportunities in terms of practical application in business. 2014-06-01T00:00:00Z http://srd.pgasa.dp.ua:8080/xmlui/handle/123456789/11613 Название: Проблема вибору політичного та соціально–економічного курсу України. Позитивні та негативні наслідки вступу України до Митного союзу Авторы: Карпов, В. С.; Karpov, V.; Копайгородська, І. Ю.; Kopaihorodska, I. Краткий осмотр (реферат): UK: Проведено дослідження можливих наслідків вступу України до Митного союзу, їх аналіз та обґрунтування.; EN: Formulation of the problem. A characteristic feature of the modern world is to promote the development of integration processes in the world and Europe in particular. However, even those countries that are not part of the integration associations inevitably felt by their significant impact. Following the enlargement of the EU Ukraine became a direct neighbor of the EU. So now more than ever, faced the problem of European integration, but in the present conditions of European integration can not be torn away from integration with other countries, especially the most historically linked Russia, Belarus, Kazakhstan and others. You must look for a solution to the question of integration that will bring our country as much good. Analysis publications. Consideration of a number of literature on the economic implications of the integration of Ukraine into the Customs Union has made it possible to conclude that the lack of a clear assessment of the prospects of economic development of the national economy in terms of joining the Customs Union. Consideration of these issues the subject involved: F. Willow, S. Glazyev, Y. Maksimov, I. Fomin, V. Muntiyan et al. The purpose of the article. Investigation of the possible consequences of Ukraine's accession to the Customs Union, their analysis and justification. Conclusion. Modern Ukraine should continue to improve the regulatory framework, modernization of the national economy, and thereby raise the level of competitiveness in European markets as well as the customs union. The country needs to look for ways to improve the economy. At this stage of accession to the EU can only worsen the economic situation in the country. Instead, membership in a customs union can raise economic growth, to give impetus to the development of certain industries and solve major energy problems of our country. 2014-06-01T00:00:00Z