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http://srd.pgasa.dp.ua:8080/xmlui/handle/123456789/10494
Title: | Managing direct and on-line marketing |
Authors: | Danylov, Daniil Nechepurenko, Daria (scientific supervisor) Нечепуренко, Дар'я Сергіївна (науковий керівник) Shashkina, Nataliia (language consultant) Шашкіна, Наталія Іванівна (мовний консультант) |
Keywords: | direct marketing marketing on-line managing |
Issue Date: | Mar-2023 |
Publisher: | Придніпровська державна академія будівництва та архітектури |
Citation: | Danylov D. Managing direct and on-line marketing / D. Danylov ; scien. supervisor : D. Nechepurenko, language consultant N. Shashkina // Матеріали наук.-практ. конференції студ., аспір. і молодих вчених, 27-28 березня 2023 р. – Дніпро : ПДАБА, 2023. – С. 793-796 |
Abstract: | EN: Today, the explosion of media is enabling many more companies to sell their products and services directly to customers without intermediaries, using traditional media (print and broadcast media, catalogs, direct mail, and telephone marketing) plus fax machines, e-mail, the Internet, and on-line services. Innovative marketers are creatively combining traditional and new media to make direct, individualized offers to existing customers, to identify their best prospects, to better target their offers, and to measure their results more accurately. |
URI: | http://srd.pgasa.dp.ua:8080/xmlui/handle/123456789/10494 |
Appears in Collections: | Наукові статті |
Files in This Item:
File | Description | Size | Format | |
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Danylov.pdf | 360,11 kB | Adobe PDF | View/Open |
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